Reference-Based Pricing in the Post-Covid Era

March 1st, 2021

reference based pricing

EBMS interviewed two experts in the field of reference-based pricing — Jeff Bak (President / CEO of ELAP) and Chris Cigarran (CEO of Imagine Health). Jeff and Chris represent some of the most progressive thinking in the business. The industry has opened up to reference-based pricing as not just a viable solution, but as something that will be offered as standard alongside more traditional options. Read the highlights of that interview to learn more about Jeff and Chris and how their companies have advanced reference-based pricing.

Read the Transcript